Newspaper article THE JOURNAL RECORD

Paths to Fitness: Oklahoma City Mall Encourages Walkers to Improve Health, Business

Newspaper article THE JOURNAL RECORD

Paths to Fitness: Oklahoma City Mall Encourages Walkers to Improve Health, Business

Article excerpt

Robert Ruiz wants to mark the path to better health and more sales. The marketing manager for Plaza Mayor at the Crossroads is working on a public service campaign to encourage physical fitness. He said he expects dozens of regular visitors can indirectly help boost sales in the mall.

Ruiz has partnered with the Oklahoma State Department of Health's Shape Your Future campaign to create trail marker-type signs around the mall. One lap around the upper and lower perimeter of Plaza Mayor is 1 mile. He said he hopes the signs, as well as tabletop ones in the food court area and a wrap for the escalator, will encourage people to exercise more regularly.

"A lot of mall walkers tend to be older adults who come here because it is a free place to exercise," Ruiz said. "There is no admission and most people we see every day. They make it part of their regular routine."

The signs aren't yet in place, but Ruiz said he expects all the material to be up in one to two months.

Leslie LeClaire of Cookies By Design said she nurtures the relationship with mall walkers, but not because she expects more sales at her business. She said she developed a relationship with the regulars when she worked the early shift. LeClaire said she was glad to see elderly people getting regular exercise and maintaining communication with others in a safe environment.

She wanted to foster fitness and community involvement, so when she and her husband, Nathan, took over the business in January, they began opening the store early. They make coffee and sell it on the honor system specifically for the regular, early-morning visitors.

The coffee sales are only about $25 to $30 per day, so it doesn't boost overall revenue that much. LeClaire said she did see an indirect benefit, however.

"Most people didn't notice the gluten-free line, but the mall walkers do see it, and tell their family and friends," she said. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.