Newspaper article The Topeka Capital-Journal

Milder Temperatures Made for Better Summer Business ; Recreation and Even Frozen Custard Sales Suffer When Weather Too Hot

Newspaper article The Topeka Capital-Journal

Milder Temperatures Made for Better Summer Business ; Recreation and Even Frozen Custard Sales Suffer When Weather Too Hot

Article excerpt

Topeka businesses that rely on summer customers said this season was a relatively strong one, until uncomfortably hot weather returned in August.

Chris Green, general manager of Sheridan's Frozen Custard, said summer custard sales got off to a strong start before hitting the typical slump in the last week of July. People are usually happy to get outside when it first starts to warm up, he said, but retreat into their air conditioning once highs start reaching the 90s.

"It was really good at the beginning of the summer, but as it gets hot it kind of trails off," he said. "They start coming out as soon as they can."

Green said the frozen treats business has followed the same pattern most years, with interest tapering off until they bring in fall flavors, but other businesses said they got a boost from less- intense temperatures this summer when compared with previous years.

Temperatures so far this summer have hung close to long-term averages, with June a little warmer than usual and July a little cooler, according to data from the National Weather Service's Topeka office.

The average high in June was 85.6 degrees, a little higher than the long-term average high of 84.7 degrees. Highs in July averaged 88.6 degrees, slightly lower than the 89.5-degree normal average. August data hasn't been completely compiled, but as of Tuesday the average high was 91.5 degrees, higher than the normal 88.6 degrees. Still, even in August, Topeka had few days that even approached record-breaking heat, meteorologist Jenifer Bowen said.

"June was about average. July, we were a little bit below average for your highs and lows, but for August it jumped up," she said.

Jason Farrant, manager of Shawnee Country Club, 913 S.E. 29th, said the golf course has been a bit busier this year. He attributed that at least partially to a relatively mild summer.

"I'd say we're up a little bit this year," he said. "The cooler weather has helped us out."

Business slows down as young golfers return to their fall sports and parents get busy with back-to-school activities, Farrant said, but how long the golf season goes has more to do with Mother Nature's timing than with the calendar. …

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