Newspaper article THE JOURNAL RECORD

Sign of Debate: Design Committee Asks Bricktown Garage Owner to Scale Down Message Board

Newspaper article THE JOURNAL RECORD

Sign of Debate: Design Committee Asks Bricktown Garage Owner to Scale Down Message Board

Article excerpt

OKLAHOMA CITY - Power Alley Parking Garage owner Fred Mazaheri wants to put a 540-square-foot electronic message display sign on his building at 222 E. Sheridan Ave. The Bricktown Urban Design Committee wants him to scale it down a bit, however.

The city planning department's staff recommended to the committee that the EMD sign measure 12 feet tall by 20 feet wide, or 240 square feet.

"The maximum display surface area for signs in the Bricktown district is limited to 15 percent of the limited size of the wall that the sign is mounted on, with no provisions to limit the maximum square footage of any sign," according to the staff's report.

Based on that regulation, the sign could be 1,110 square feet, but in the report staff questioned whether the sign actually needs to be as large as it is proposed.

Mazaheri presented his proposal to the committee Wednesday. He said during the meeting he would be willing to scale the sign to 12 feet by 30 feet, or 360 square feet. He wants people to be able to read it from the street and while walking underneath it. The committee granted him a continuance to the March meeting. He said it needs to be 30 feet long to properly display the messages.

"If it's smaller, people won't be able to see it," he said.

The sign will be mounted 60 feet high and advertise parking and 14,000 square feet of retail and office tenants. It would also advertise Sheridan Avenue hotels. The Hampton Inn, Hilton Garden Inn and Homewood Suites all have 20-year parking contracts with the garage.

City staff disagrees with Mazaheri. In the report, staff said the sign's audience would not see it until passing the intersection of Mickey Mantle Drive and Sheridan Avenue.

"I'm doing it to help promote the tenants," he said. "Fortunately, it would help the garage too."

Just a half-mile west, the Oklahoma Publishing Co.'s sign, which measures 990 square feet, was approved by the Board of Adjustments after the Downtown Design Review Committee didn't approve the sign. …

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