Newspaper article Manchester Evening News

Being on the Look-Out ; Keep an Eye out for Motorcyclists When at Junctions, Says New THINK Radio Campaign

Newspaper article Manchester Evening News

Being on the Look-Out ; Keep an Eye out for Motorcyclists When at Junctions, Says New THINK Radio Campaign

Article excerpt

A THINK! radio campaign has been launched to encourage drivers to take longer looking for motorcyclists after gures revealed that 30 bikers are killed or injured every day at junctions.

The 'Didn't See' campaign will run for four weeks on national radio with the aim of reducing the number of motorcyclist and driver collisions on the roads. Research for THINK! has shown that drivers believe the majority of motorcycle accidents happen because of bikers breaking the speed limit - but statistics actually show around half of motorcyclist accidents resulting in death or serious injury occur at junctions.

And drivers failing to look properly is the most common cause. Road Safety Minister Robert Goodwill said: "Every day more than 30 motorcycle riders die or are injured in accidents at road junctions. Often, though not always, this is because a driver has pulled out in front of a rider.

"This is something we are determined to change - if all drivers and riders took a bit more care at junctions we could bring this gure down signicantly. …

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