Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

65 YEARS AGO [Derived Headline]

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

65 YEARS AGO [Derived Headline]

Article excerpt


From the Pittsburgh Post-Gazette, June 1, 1949

The drive-in theater hereabouts crowds a year's worth of business into the evening hours of 25 weeks -- 18 of them the cream of the season -- and apparently is making quite a success of it.

The drive-in movie in the Tri-State area is rapidly moving into the realm of "big business."

Movie theaters are being built, four-lane entrances make some of them look like the way onto the Pennsylvania Turnpike, and the admissions are zooming as the best part of the year arrives with the balmy winds of late spring.

By the end of the summer, the 60-odd drive-ins which will be showing moving pictures to people in autos within a radius of 100 miles of Pittsburgh, will have grossed approximatly $2,000,000 and the proprietors, it is expected, will be beaming in consideration of results.

This is the only explanation of the building of new drive-ins right now, including the first one in Pittsburgh proper, in the absence of any definite information on net profits.

An 1,100-car drive in -- claimed to be the largest in the Pittsburgh area -- opened on Route 30 last week, and theater men report there will be another new one starting soon on the same highway.

There are two upcoming on Route 19, one on Route 8 and one near Coraopolis. The one being built within the Pittsburgh limits is on Washington Boulevard.

In the offing, and possibly to be started this summer, is an experimental drive-in on Route 51 which will try out a device to permit daylight showing, according to the gossip of the moviemen.

The big, new show on Route 30 is pioneering with an open air patio on which patrons may dance before the show and during intermission.

Those who held the drive-in in contempt after its start hereabouts on 1940 -- the first one was near South Park -- have softened in their attitude toward the outdoor movie palace, one reason being that individual speakers were introduced for each car on the grounds and replaced the "blast" system in which the movie stars' voices were broadcast from central stations. …

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