Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Lgbt Channel Streaming from Lawrenceville

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Lgbt Channel Streaming from Lawrenceville

Article excerpt

It's just a sign in a window in a modest building on Penn Avenue in Lawrenceville, a purple and green logo that incorporates the equal symbol in it.

But inside, Gay Life Television is busy creating one of the few channels exclusively aimed at the LGBT community, as one of the foot soldiers in the "cut the cable" TV movement.

With two studios and state-of-the-art equipment, the channel provides taped and live programming through digital streaming services on the Web or on television through a Roku box.

"It's funny, that sign in the window has brought us more inquiries than I can count," said Gay Life Television's founder, David Stanton, a cheerful 48-year-old with a thick heavy beard.

It's too early to tell if his business model will work, he acknowledged. Besides the free website, 32,000 subscribers have signed up for $1.99 a month (higher for the premium channel), preceded by a free trial period, but there have been almost no cancellations so far.

"It's hard to find any research on a business model you're trying to invent," Mr. Stanton said. "We are part of a group who are rewriting the rules and setting the standards."

Gay Life Television (www.gaylifetelevision.com) produces eight local shows, from newscasts to drag queen contests. It also, he proudly notes, has exclusive rights from Clear Channel Communications to rebroadcast San Francisco Pride, the oldest and most colorful gay pride parade and festival in the country.

"AMC has a channel on Roku, you can binge watch sports channels, so why not programming for LGBT viewers?" he asked.

So far, Mr. Stanton's station seems to be the only game in town - in Pittsburgh or elsewhere. On regular cable television, Logo, which is available on Verizon and Comcast, does include LGBT programming, but not exclusively so. Another LGBT channel, Here TV, owned by Time-Warner, is available on Verizon FiOS but not on Comcast.

Unlike those channels, Gay Life Television can be viewed anywhere, Mr. …

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