Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Eau De Jet Airlines Take Customers for a Ride in Aromatic Skies

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Eau De Jet Airlines Take Customers for a Ride in Aromatic Skies

Article excerpt

For cats and dogs that don't like to travel, pet owners can buy "calming" sprays to ramp down anxiety. Now airlines are doing the same thing to their passengers.

Delta infuses its planes with an aroma it calls "Calm." It intends to create "a more relaxing environment" for passengers, The Wall Street Journal recently reported. United is spritzing its lounges and boarding corridors with a scent it calls "Landing." In this, aviation joins other industries practicing a new form of consumer manipulation called "scent marketing." It's a dangerous business for any industry, given the number of Americans with allergies - or simply aversion - to chemical scents. For the airlines, in particular, it's wrong because their customers cannot easily escape.

Scent marketing is not new. Three years ago, a grocery store in New York was caught infusing its air with the scent of chocolate and fresh-baked bread, in hopes of stimulating sales. A North Carolina company that sells smells promises, "These scents will make consumers spend more. …

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