Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Dick Downey July 15, 1929 - March 5, 2015 ALCOA Advertising Executive Promoted Recycling to Consumers

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Dick Downey July 15, 1929 - March 5, 2015 ALCOA Advertising Executive Promoted Recycling to Consumers

Article excerpt

When Dick Downey's kids were growing up, there were already plastic beverage bottles, but they weren't allowed to use them. Mr. Downey worked for an aluminum company.

He was an advertising executive at Alcoa and charged with promoting aluminum recycling.

One of his son Richard's memories from his childhood is his dad going out for a run and coming back carrying a bunch of crushed aluminum cans to recycle.

Born Harold R. Downey in Wyano, Westmoreland County, Mr. Downey always went by "Dick."

Mr. Downey, who lived in Nokomis, Fla., had been staying, temporarily, at Amber Woods, a personal care facility in Cheswick, where he died last Thursday. He was 85.

He was a 1951 graduate of Penn State University, where he majored in journalism.

He was a veteran of the U.S. Army, having served in the states during the Korean War.

After his service ended, he landed a job with Wear-Ever Aluminum, a subsidiary of Alcoa, in New Kensington in 1954.

He moved his family to Chillicothe, Ohio, to work for Wear-Ever, where he helped develop the Super Shooter Cookie Press, an electric appliance that looked somewhat like a hair dryer that would push cookie dough out in pre-cut shapes, such as Christmas trees.

He transferred to Alcoa's corporate headquarters in Pittsburgh in 1976 and during his tenure there he was in charge of marketing aluminum to the public in the form of making aluminum the responsible beverage container because it could be recycled.

He worked with advertising agencies and the National Football League to develop "Fantastic Finishes," a two-minute spot at the end of football games. Those features showed an exciting football highlight and contained a 30-second spot that showed the benefits of aluminum cans.

The jingle, "Alcoa can't wait" had the lyrics, "We're gonna recycle, we're gonna innovate. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.