Newspaper article St Louis Post-Dispatch (MO)

From the Editor: The Post-Dispatch in the Community

Newspaper article St Louis Post-Dispatch (MO)

From the Editor: The Post-Dispatch in the Community

Article excerpt

The St. Louis Post-Dispatch, established in 1878, is widely known as our hometown newspaper with the leading news website in the region.

But the role that the entire company plays in building our local communities is less familiar. Today, I want to make readers aware of the positive impact of our longstanding institution beyond the vital news and information that we deliver every day.

While not among the largest employers in numbers, the Post- Dispatch makes a big impact on improving our communities and enabling aid to reach some of the most vulnerable people.

Every fall, the Post-Dispatch works to raise money and in-kind donations through a number of efforts. Some involve journalism to raise community awareness and some provide administrative support that allows contributions to flow directly to social services agencies that help the needy.

The St. Louis metro area consistently is a leader in generating charitable funds, as demonstrated by the recent record-setting United Way of Greater St. Louis campaign that raised $73 million.

The Post-Dispatch again reached its company contribution goal for the annual United Way campaign. But its efforts and passion to help more area people extends beyond direct contributions from its employees.

This week marks two high-profile Post-Dispatch projects to raise money for charitable causes. The demand for assistance remains high despite an improving economy over the last few years.

100 Neediest Cases * For the 92nd year, the Post-Dispatch is starting its holiday fund drive for the 100 Neediest Cases Campaign in partnership with the United Way of Greater St. Louis.

Post-Dispatch journalists team with artists from local high schools to present daily profiles of the difficult conditions facing people and families in 16 counties in the bistate area. The Post- Dispatch staff writes the articles, and high school and college contributors create sketches that accompany the profiles.

The United Way screens 14,000 case files to identify people in need, who will receive every dollar and in-kind contribution generated from our reader donations, organizations and area companies that contribute to the fund. Last year, a record $1.4 million in cash was donated and much more was contributed ranging from clothes, furniture, appliances, utility payments and other essentials.

From Sunday through Dec. 23, the Post-Dispatch will publish two to three daily profiles of the 100 cases during the campaign. The Post-Dispatch and the United Way administer all of the logistics so that every dollar and every item donated reaches the needy.

Deputy metro editor Matt Franck and Metro reporter Doug Moore coordinate the newsroom coverage, which involves two dozen journalists who volunteer to write the profiles.

Old Newsboys Day * Since 1957, the Old Newsboys Day Campaign for Children's Charities has raised millions of dollars using its signature street hawkers who sell special Old Newsboys newspapers on street corners throughout the bistate area. …

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