Newspaper article St Louis Post-Dispatch (MO)

NFL Notes: Yahoo to Stream October Game from London at 8:30 A.m

Newspaper article St Louis Post-Dispatch (MO)

NFL Notes: Yahoo to Stream October Game from London at 8:30 A.m

Article excerpt

Yahoo to be carrier of online experiment

The NFL announced Wednesday that Yahoo has been chosen to stream the Oct. 25 matchup in London between Buffalo and Jacksonville.

It previously had been announced that the contest, which is scheduled to start at 8:30 a.m. (St. Louis time), would be shown online as the league experiments with such content there. But the outlet had not been revealed.

Landing the rights is a coup for Yahoo, which is trying to widen its audience and sell more advertising after more than six years of little or no revenue growth. Yahoo Inc. declined to say how much it is paying the NFL for the game, which it will not charge viewers to watch. This will be the first time the NFL has allowed one of its contests to be streamed live in its entirety by an Internet outlet without also being televised nationally. However, the game will appear on traditional television in the markets of the competing teams.

Last year, a game in London in a similar time slot was televised by Fox, and it more than doubled the audience the network averaged for its pregame show on Sunday mornings during the season.

NFL games are among the most-watched events on TV, making them a valuable commodity. The NBC, CBS, ESPN and Fox networks signed long- term deals in 2011 calling for them to pay the NFL an average of about a combined $5 billion a season through this decade.

That works out to an average of almost $19 million a game, including the playoffs and Super Bowl.

Dallas' Hardy absent * Greg Hardy missed practice Wednesday because he was ill, so the latest chance for the Dallas defensive end to meet with reporters ended the same way as the first two. There's still no word from the player facing a 10-game suspension to start the season for his role in a domestic violence case.

It's the second time in less than a week Hardy has missed an offseason workout. …

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