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Ad-Powered Digital Kiosks Eyed for Oak Ridge Schools

Newspaper article News Sentinel

Ad-Powered Digital Kiosks Eyed for Oak Ridge Schools

Article excerpt

OAK RIDGE -- A proposal to place digital kiosks featuring advertising as well as school announcements in the city's two middle schools and the high school is expected to go before the city's Board of Education next week.

The 115 students and parents who responded to an online survey last month about the SkoolLive kiosks were against the proposal by a 60-40 percent margin, according to Assistant Superintendent Chris Marczak.

Reasons for support or opposition expressed in the nonscientific poll are still being evaluated, he said.

"We are weighing all the pros/cons," Marczak said in an email.

The SkoolLive company, a startup tech firm out of California, is suggesting two kiosks in each middle school and four of them in the high school, Marczak said.

The company estimates each kiosk could generate $2,000 to $5,000 a month in revenue for the respective schools.

"They (SkoolLive officials) have to go out and get companies that fit their strict criteria to advertise," Marczak said. "It (revenue) could be higher or lower."

He said in the Oak Ridge proposal, the school system's portion of ad revenue would go "to the individual schools to use at their discretion. …

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