Newspaper article THE JOURNAL RECORD

No Dip in Sales: Other Ice Cream Brands Benefit from Blue Bell Recall

Newspaper article THE JOURNAL RECORD

No Dip in Sales: Other Ice Cream Brands Benefit from Blue Bell Recall

Article excerpt

OKLAHOMA CITY - Despite the recent recall of Blue Bell ice cream, grocery stores continue to see an increase in demand for the sweet treat.

"(Customers) are still buying ice cream," said Mario Baca, manager of Crest Foods in Edmond. "They're just choosing different options."

Baca said the Blue Bell scare hasn't affected ice cream sales at any of the retailer's locations. With that brand off the shelves, others have seen a surge in sales. He said customers have turned to Borden, Hiland, Edy's and Nestle to satisfy their sweet tooth.

"Everybody's up about 25 to 30 percent," Baca said.

Blue Bell voluntarily closed its Oklahoma facility in April after a 3-ounce cup of ice cream contaminated with listeria was traced back to the Broken Arrow plant. The company recalled all of its products April 20 after several people tested positive for listeria. The company said its products won't return to the market until they are proven to be safe.

With that major ice cream name missing from store shelves, multiple Braum's locations have seen a rise in sales this season.

Joy Johnson, shift supervisor at the 4020 N. Pennsylvania Ave. store, said there has been a noticeable increase in ice cream purchases over the last few months in addition to seasonal sales. …

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