Newspaper article Manchester Evening News

Talking Digital Carlos Oliveira, CEO and Founder of Shaping Cloud

Newspaper article Manchester Evening News

Talking Digital Carlos Oliveira, CEO and Founder of Shaping Cloud

Article excerpt

THIS year, Shaping Cloud have pledged to raise money for the Royal Manchester Children's Hospital Charity.

The challenge for us as a digital company was to devise a way to make the most of our skills and come up with a fundraising initiative that not only articulated how we operate as a business, but also brought people together to do something good - and have some fun at the same time.

We have drawn inspiration from the Canadian blogger Kyle MacDonald, who in 2005 started bartering with a paperclip and after a series of exchanges - including one with Alice Cooper - ended up with a house by 2006.

This is Manchester and we know that this city is not just red - it's also blue! So this Monday we are opening trading at help4humphrey. shapingcloud.com, with not just a red paperclip, but also a blue one.

We are inviting people to offer a trade for the items we have to swap.

Trading will take place for one month, with the previous item being swapped for something bigger and better. …

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