Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Style Week Pittsburgh Shows Progress in 3rd Year

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Style Week Pittsburgh Shows Progress in 3rd Year

Article excerpt

Fashion often isn't for the faint of heart. (Stilettos would be made to feel like slippers, if that wasn't the case.) For a third year, Pittsburgh-based entrepreneur Wadria Taylor demonstrated that she has the stamina and vision to bring five days of fashion- focused events to venues across the city as part of Style Week Pittsburgh.

Year after year, this marathon of fashion shows and vendor pop- ups continues to sashay in the right direction. Adding to its lineup this time such an established, esteemed Pittsburgh-based designer as Diana Misetic, along with designers-on-the-rise Jazmin Jackson and Gina Mazzotta, can only help to elevate Style Week's credibility and reputation in the city.

Same goes for continuing to team with new collaborators. For instance, partnering on Day One with the Kelly Strayhorn Theater, which has its own following in Pittsburgh's culture scene, seemed to generate some extra buzz and fresh faces for Style Week's opening night last Wednesday. The pacing and overall production value of the fashion shows also keep getting better, thanks in large part to Style Week's longtime hair and makeup partner Phillip Pelusi Salons and polished model choreography on the runway by ReFined Culture.

To differentiate Style Week from other fashion events in Pittsburgh, Ms. Taylor strives to create experiences where guests can enjoy themselves, she says. That was evident all week. Each event - particularly the dance party in the Kelly Strayhorn Theater lobby, the Style Awards at Perle and the fashion showcase at LUXE Home & Design in East Liberty - had a palpable energy, with people mingling, dancing and snapping stylish photos into the night.

In a short time, Style Week has proved that it has staying power. Now it needs to focus on how it can continue to raise the bar. One way: keep bridging connections with even more brands, more boutiques, more designers. Style Week has developed a modest-yet- devout following of participants and attendees who are spotted at several events each year. It needs to keep growing that following by incorporating into the mix new designers, vendors and even volunteers who can bring with them their own followings of friends and professional connections who might not yet be familiar with Style Week. …

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