Newspaper article Charleston Gazette Mail

Sheetz Reverses Decision on Rolls

Newspaper article Charleston Gazette Mail

Sheetz Reverses Decision on Rolls

Article excerpt

Convenience store chain Sheetz has reversed an earlier decision to drop West Virginia pepperoni roll bakeries for an out-of-state provider, following intense public outcry from customers in the state. "We are committed to having a West Virginia company provide West Virginia pepperoni rolls in all of our West Virginia stores, said Ryan Sheetz, a member of the Sheetz family executive leadership. "Our customers told us loud and clear that it is important to them to have those rolls provided and baked by a West Virginia company. I couldn't be happier to have that feedback and we are committed to executing upon it.

Steve Rogers, co-owner of Rogers and Mazza bakery in Clarksburg, said earlier this week that Sheetz informed him Friday it would no longer carry his pepperoni rolls, and was opting instead for an unnamed out-of-state bakery.

He said he was blindsided by the decision and worried he would have to lay off some of his 33 employees. Rogers and Mazza currently has distribution to 117 Sheetz stores in three states.

Rogers and Mazza took to social media last Friday night to ask their customers to voice disapproval to Sheetz. Hundreds upon hundreds of people did just that, prompting company executives to invite bakers to a meeting later in the week.

"Sheetz is no longer supporting local businesses, and will no longer be selling WV made pepperoni rolls. Count me out, Sheetz! I'll be taking my business elsewhere, said Katelyn Morrison.

"I can't imagine the company ordering pepperoni rolls from anywhere but a bakery in West Virginia. The pepperoni roll was born in West Virginia, and the state is very proud of that fact, said Steve Wykoff. "Sheetz should recognize the importance of such a heritage and work to protect that heritage. As a regular Sheetz customer, I always look for pepperoni rolls made by local bakeries. In my opinion, they just taste better. I have tried pepperoni rolls from Pennsylvania bakeries, and they just don't match up to the quality of rolls from West Virginia bakeries. Please reconsider your decision to replace West Virginia pepperoni rolls in your stores. Thank you.

Ryan Sheetz said his family's company still wants the products it offers in stores to be consistent. …

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