Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Panthers to Adopt Script for All Sports New Ad Wants Logo Everywhere by '17

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Panthers to Adopt Script for All Sports New Ad Wants Logo Everywhere by '17

Article excerpt

In his first two months on the job, Pitt athletic director Scott Barnes has read tweets and received emails from fans and alumni clamoring for a full return to the school's old script logo.

Soon, those folks will get their wish.

In an interview this week, Barnes confirmed that Pitt will ditch the block logo and reinstate the Pitt script logo as its primary mark across all sports.

The goal is to have a roll-out for new apparel this spring, and have all of Pitt's athletic teams in new script uniforms for the 2016-17 school year. The school's colors will remain navy blue and gold.

"When that Pitt script is showing, we want people all over the country to understand that's the University of Pittsburgh," Barnes said.

Barnes admitted that this rebranding process was a bit different than the one he undertook as athletic director at Utah State in 2012, which was a 15-month effort that involved countless meetings and focus groups. Because the script logo was added back to the helmets last season, Barnes had to work a bit quicker and more anecdotally here, but he thought the answer was pretty obvious.

"That brand is a no-brainer, I would say, to our alumni base and our constituent base," Barnes said. "It didn't take long at all because I heard it every day in emails and on Twitter."

Former athletic director Steve Pederson returned the beloved Pitt script logo to the football team's helmets in October, but the roll- out was hurried and poorly executed.

The script logo was on the helmets, but the rest of the signage, apparel and media had the old arching block "Pitt," the athletic department's primary logo since 2005. The plan at the time was to keep the script logo for football, but maintain the block logo for all other sports.

"If you could ever be half-pregnant, we were," Barnes said.

While Pederson's plan called for the block logo to stick around for basketball and other sports, Barnes said he really didn't give too much thought to moving forward with multiple primary logos. …

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