Newspaper article Charleston Gazette Mail

Artists Sell Music, Reach Fans on Twitter

Newspaper article Charleston Gazette Mail

Artists Sell Music, Reach Fans on Twitter

Article excerpt

ATLANTA - From Kanye West to Taylor Swift to Rihanna, more and more musicians are debuting audio, photo and video content on Twitter to boost marketing efforts without spending big bucks. The social networking platform has also been used by The Rolling Stones and Diana Ross, who recently created accounts to connect with millennials.

West unveiled his new album title on Twitter in February. In the same month, Lady Gaga used Twitter's new video product tool to announce her role on the upcoming season of FX's "American Horror Story: Hotel.

And other musicians are using the social media service to sell merchandise.

From Michael Jackson to R&B singer Aaliyah, the musical spirit of deceased acts has found life on Twitter, thanks to estate owners and record labels keeping followers of the late performers informed through verified accounts.

The 1.8 million people who follow Jackson, who died in 2009, are constantly being updated with new music and videos related to the pop icon. In May, Epic Records and Michael Jackson's estate premiered the singer's "A Place With No Name on Twitter. The tweet has garnered more than 2.7 million views, and Jackson's account gained 136,000 followers in a day.

A spokesperson said Jackson's estate looks for different ways to attract new fans.

"Twitter's team was very enthusiastic about the new material, and their methodology and ability to communicate worldwide made the release of new Michael Jackson material a global, groundbreaking event, which is befitting the King of Pop, the spokesperson said in an email.

Drake and Kendrick Lamar both announced their latest projects on Twitter earlier this year using the Buy Now feature to drive clicks to their iTunes links. The feature was the only option for purchasing any of their songs or album on that particular day.

Both rappers found success in their unexpected releases. Drake's "If You're Reading This It's Too Late received more than 1.5 million mentions within a 24-hour period, helping him sell around 500,000 units. …

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