Newspaper article Sarasota Herald Tribune

LoCash on Writing Hits for Urban, McGraw and Themselves

Newspaper article Sarasota Herald Tribune

LoCash on Writing Hits for Urban, McGraw and Themselves

Article excerpt


If you listen to Maverick and Lulu in the morning on WCTQ 106.5, or pretty much any other mainstream country music radio program, you know LoCash. OK, maybe not by name but you're familiar with their song "I Love This Life." Written by LoCash's Preston Brust and Chris Lucas, with help from the duo's songwriting buddies, it's one of the biggest hits of the summer and should totally set off a screamy sing along when performed Friday night at White Buffalo Saloon in Sarasota.

"There's so much positivity in the song," Brust says by phone when asked what he thinks makes "I Love This Life" so successful. "You turn on the news and there's so much negativity about the latest horrible thing and we just thought we're going to write a feel-good song about the things we love."

In many ways, it is the perfect modern country party song, a propulsive country-rocker with simple lyrics about universal pleasures. Like so many songs by today's male country stars, "I Love This Life" mentions boots, a truck, a small town, a girl, Friday night and a dirt road. When sitting down for a songwriting session, do Preston and Lucas keep a list of those key terms in mind, which, let's be honest, are really just a bunch of country music cliches?

"I don't think so," Preston says. "I know it does sound like a laundry list but those are real things in my life. I wear a Stetson hat, Chris and I both drive big Ford monster trucks and both have girls we're in love with and who doesn't love a Friday night? So, yeah, as cliched as the lyrics might sound, they're real in everyone's lives."

To most, LoCash is a new act but, Preston and Lucas have been paying their dues in Nashville and country bars in little towns all around this land for the past decade. Their first break came as songwriters when Keith Urban recorded "You Gonna Fly."

"It was supposed to be the first single, then the second single, then third single then we heard (Urban) might be done with the album, he already had three huge singles off it," Brust recalls. "We were just happy that at least we had Keith Urban record one of our songs."

"You Gonna Fly" first appeared on Urban's album "Get Closer" more than a year before becoming a No. …

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