Newspaper article International New York Times

A Celebration of Coco Chanel ; Star-Studded Crowd Gathers for the Opening of 'Mademoiselle Prive'

Newspaper article International New York Times

A Celebration of Coco Chanel ; Star-Studded Crowd Gathers for the Opening of 'Mademoiselle Prive'

Article excerpt

A star-studded group gathered at Saatchi Gallery for the opening of "Mademoiselle Prive."

"I'm not interested in talking about the past," Karl Lagerfeld said. "I tend not to give it much weight or value. I am only ever truly interested in what is happening in the present."

So declared the Chanel designer and creative polymath in a dark corner of the Saatchi Gallery here on Monday night, sipping on an iced soda and cradling his cellphone in a fingerless glove.

The timing of his remark was a little odd given the primary purpose of his presence: a star-studded preview of "Mademoiselle Prive," the new exhibition from Chanel celebrating the craftsmanship and heritage of the French luxury house and its founder, Coco Chanel.

Coming on the opening night of the Frieze Art Fair, just weeks after Louis Vuitton unveiled its own exhibition on its AW15 collection a few miles down the road on the Strand, "Mademoiselle Prive" is confirmation of the latest major spending trend in the luxury sector: a museum-style showcase of the collision between art and fashion, with real appeal to the selfie generation in order to build relationships with the shoppers of the future.

The fourth exhibition of its kind staged by the house since 2008, the show moves to Hong Kong next year. It is free and includes an app that visitors are required to download; it allows them to uncover hidden details and information about whatever display is in front of them by hovering their smartphones nearby.

Bruno Pavlovsky, Chanel's president for fashion, said at the exhibition: "'If you want me, then I am here.' That is what luxury brands need to be saying, and we need to be talking in a language that they understand."

He said that the vision and execution of the installations -- including a full replica of an English country garden, a Chanel No. 5 laboratory full of erupting pots and fragrant steams, and a "sensory room" where guests could feel their way through layer upon layer of floor-length white curtains, made out of a myriad couturier materials -- had come entirely from the team that creates Chanel's blockbuster Paris shows.

Also on view was a portrait gallery featuring photographs by Mr. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.