Newspaper article St Louis Post-Dispatch (MO)

Build-A-Bear Partners with Toy Maker for At-Home Craft Line

Newspaper article St Louis Post-Dispatch (MO)

Build-A-Bear Partners with Toy Maker for At-Home Craft Line

Article excerpt

Known for its in-store stuffing machines, Build-A-Bear Workshop is partnering with Spin Master Corp. for a new line of craft activity products that will allow kids to stuff their toys at home.

The new craft activity line is slated to debut in some markets next fall and globally in 2017. Toronto-based Spin Master will make, market and distribute the toys designed for children aged 4 to 10.

"Spin Master has a long history of creating craft activity toys, and the new line will add an exciting new play pattern to the Build- A-Bear franchise," Spin Master's vice president of marketing and activities Arlene Biran said in the statement.

The product line is the latest effort by Overland-based Build-A- Bear to expand its outbound licensed agreements. …

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