Newspaper article International New York Times

Looking for the Keys to Millennials' Hearts ; Goldman Sachs Survey Focuses on the Brands Women Buy Most Often

Newspaper article International New York Times

Looking for the Keys to Millennials' Hearts ; Goldman Sachs Survey Focuses on the Brands Women Buy Most Often

Article excerpt

The bank, along with Teen Vogue magazine, has published its third- annual survey of millennial women's fashion and beauty brand loyalties.

Goldman Sachs bankers are trying to crack the secret habits of a potentially lucrative species of retail shopper: millennial women.

The millennial generation, born between the early 1980s and the early 2000s, has been a popular topic of the bank's research reports over the past couple of years as it pieces together how companies are reacting to that group's economic influence. About one-third of Goldman's most recent class of managing directors are millennials.

The bank, along with Conde Nast's Teen Vogue magazine, has published its third annual survey of millennial women's fashion and beauty brand loyalties.

The answers can predict the areas of greatest investment potential, said Lindsay Drucker Mann, Goldman's head apparel and accessories equity analyst, who also published a research note on Monday. …

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