Newspaper article THE JOURNAL RECORD

Tulsa's Fastest Profile: LynnCo Supply Chain Solutions Inc., No. 18

Newspaper article THE JOURNAL RECORD

Tulsa's Fastest Profile: LynnCo Supply Chain Solutions Inc., No. 18

Article excerpt

Using his previous experience creating technology-enabled organizations, Lynn Fritz launched LynnCo Supply Chain Solutions Inc. in 2000 in an effort to bring the discipline of high-level, third-party logistics to domestic freight.

"Domestic transport was such a loose practice, and there was so much room for improvement. I thought it was time to change the strategic business model," Fritz said. "It's easy to say now, but initially, changing people's behavior is very hard. It was a sea of change for the business as a whole."

At the time, domestic freight payment companies had one goal: cut costs to save money.

"Saving money is good," Fritz said, "but it is a short-term element that you have to revisit all the time. Our value is in our ability to improve the whole supply chain - wrap our hands around a customer's business and be part of their success. …

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