Newspaper article Manchester Evening News

Pip Streak ; Phillip Schofield to Turn Up in Every Show on ITV for a Whole Day in Aid of Text Santa

Newspaper article Manchester Evening News

Pip Streak ; Phillip Schofield to Turn Up in Every Show on ITV for a Whole Day in Aid of Text Santa

Article excerpt

PICK OF THE DAY #Pipknit (ITV, 6am-10pm) LOOKING like a plonker in his tacky Christmas jumper is the least of Phillip Schofield's worries today.

He'll be run ragged as he pops up in pretty much every single show on ITV from morning till night, all to raise cash for upcoming charity telethon Text Santa.

Last year he scaled the Shard and was on telly non-stop for 24 hours. And this time, he will make a cameo (in various festive knits) in everything from Emmerdale, to Countrywise, Tipping Point to Loose Women.

But he's probably just grateful producers didn't suggest a 48- hour presenting marathon to top last year.

"It's a bit like Where's Wally?" explains Phillip. "I'm in a different Christmas jumper in every show."

Meanwhile, us viewers are being encouraged to Tweet our sightings to @ ITVTEXTSANTA using the hashtag #Pipknit. …

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