Newspaper article Manchester Evening News

Kellogg's Partners with Team GB

Newspaper article Manchester Evening News

Kellogg's Partners with Team GB

Article excerpt

OLD Trafford-based breakfast and snacks giant Kellogg's has been confirmed as an official Team GB Partner for the Rio 2016 Olympic Games.

The partnership means Kellogg's will have Team GB marketing rights across its brands, including Kellogg's Corn Flakes, Special K, Squares and Pringles from now until the end of 2016.

Kellogg's will carry out a year-long marketing programme, leveraging the scale of its full portfolio of cereal, wholesome snacks and crisps and create events across multiple channels.

Consumers will have the chance to win tickets to the Rio 2016 Olympic Games as part of a prize package worth more than Pounds 15,000 in the build up to the Games.

Kellogg's also plans to announce a number of big name former and current athletes, selected as team ambassadors, to support the campaign in the coming months. …

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