Newspaper article Sarasota Herald Tribune

First Watch Appoints Tomasso as New President

Newspaper article Sarasota Herald Tribune

First Watch Appoints Tomasso as New President

Article excerpt

RESTAURANT INDUSTRY

MANATEE COUNTY -- First Watch has promoted Chris Tomasso president of the company, effective Jan. 1.

Tomasso, the current chief marketing officer, joined the First Watch executive team in 2006 and has led the company's marketing and strategic branding efforts during a decade of significant growth for the company.

First Watch has grown dramatically since the Manatee County chain began acquiring smaller, similar chains about two years ago.

The Colorado-based Egg and I acquisition in May nearly doubled First Watch's restaurant total and knocked out its biggest competitor. First Watch will have about 300 restaurants by the end of this year, and intends to open its 500th store in 2018.

Tomasso will be responsible for overseeing all restaurant operations in addition to First Watch's marketing and culinary functions. …

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