Newspaper article Sarasota Herald Tribune

Business Buzz

Newspaper article Sarasota Herald Tribune

Business Buzz

Article excerpt

BUSINESS BUZZ

Local firm has role in Super Bowl ad

Modus Direct, a Sarasota-based direct response advertising agency, aired a commercial during Sunday's broadcast of the Super Bowl for mortgage lender Guaranteed Rate.

The 30-second spot featured company spokesman Ty Pennington and was shown in four markets: Tampa, Chicago, Boston and Salt Lake City, the company said.

The ad now is appearing nationwide.

"Running a commercial in the Super Bowl is a big deal, and we are so excited we are doing this with Guaranteed Rate," said Shani Reardon, president of Modus Direct.

Modus Direct, which opened in 2009, specializes in television, print and radio media as well as television commercial production.

The Groomses' new roles

Barry Grooms, a sales associate with Keller Williams on the Water, in Bradenton, is the 2016 secretary of the Florida Realtors state trade group.

His wife, Sherry Grooms, a principle of the Results Team at Keller Williams on the Water, will lead the organization's District 13, which includes Manatee, Sarasota, Charlotte and DeSoto counties. …

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