Newspaper article The Christian Science Monitor

Now Your 6-Year-Old Can Have a Tesla

Newspaper article The Christian Science Monitor

Now Your 6-Year-Old Can Have a Tesla

Article excerpt

As low gas prices threaten widespread adoption of electric vehicles, and as profits continue to evade luxury electric car maker Tesla, the company is taking a creative approach to marketing to the next generation.

This week, Tesla announced a new version of its popular Model S sedan: a miniature one, shrunken to suit the needs of future electric vehicle buyers who today are between 3 and 8 years old.

The electric car company has teamed up with Radio Flyer, a century-old maker of the iconic red wagons and tricycles for kids, to release the little luxury car, which will be available in May.

It comes replete with features that "recreate the ultimate Tesla experience," as the companies advertise. These include a vanity plate, working headlights, an audio system that connects to a tot's MP3 player, a trunk under the front hood, a Tesla car cover, and customizable Model S colors.

The $499 "Model S for Kids" can handle 81 pounds of weight and tops out at 6 miles per hour, though a 3 mile per hour speed limit is available for inexperienced drivers. …

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