Newspaper article Charleston Gazette Mail

Hurricane Chevrolet General Manager Discusses Evolving Automobile Sales Industry

Newspaper article Charleston Gazette Mail

Hurricane Chevrolet General Manager Discusses Evolving Automobile Sales Industry

Article excerpt

Frank McClung is the new general manager of Hurricane Chevrolet, and he's seen much change since he started in the automobile business as a car washer some 30 years ago. Sales work has always been stressful. The hours are long, usually 9 a.m. until 9 at night and 9 a.m. to 6 p.m. on Saturdays.

"The Internet has changed business a bunch, he told Putnam Rotarians on Feb. 23. "The customer has more access to [information about] new cars and the hardest thing for a salesman is to know a lot about his vehicles.

"There are about eight Chevrolet dealerships within 30 miles of Hurricane, he said. An Internet search immediately turns up five or more choices. Dealers have to pay for attention by the location search engines.

"It's not cheap. And tomorrow you're going to get a phone call or an email to set up an appointment. That can be a plus or a negative.

But he's learned a lot about caring for customers and how to retain them. "Service is remembered, good or bad, he said.

Many dealers are moving away from service departments, but McClung offers full service at Hurricane on weekdays and most of the day on Saturdays. …

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