Newspaper article International New York Times

Playboy Enterprises Exploring Sale of Magazine

Newspaper article International New York Times

Playboy Enterprises Exploring Sale of Magazine

Article excerpt

The company has retained an investment firm after news that it was selling the Playboy mansion generated interest in the iconic title.

Playboy Enterprises, the parent company of the iconic men's magazine, has retained investment bankers and begun exploring a sale, people with knowledge of the discussions have said.

The company, which recently revamped the magazine, dropping most nudity from its pages, had retained the investment firm Moelis & Company to explore an expansion in its media business, said one person briefed on the process, who spoke Thursday about internal discussions on condition of anonymity.

When the Playboy Mansion was listed for sale earlier this year, the person said, it prompted potential buyers to begin expressing interest in buying the entire company, and Playboy decided to explore that interest. …

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