Newspaper article International New York Times

Orders Surge for New Tesla Electric Car

Newspaper article International New York Times

Orders Surge for New Tesla Electric Car

Article excerpt

The electric vehicle is "the final step in the master plan, which is a mass market, affordable car," said Tesla's chief executive, Elon Musk.

Tesla Motors says its new Model 3 is, at $35,000 each, meant to bring the company's electric vehicle technology to the masses. And with more than 115,000 orders before the car was even introduced, it is well on its way.

A crowd of Tesla fans cheered as the Model 3, a sleek five- seater, was unveiled Thursday evening at the company's design studio in Hawthorne, Calif. Interested customers lined up at Tesla dealerships around the country, and the enthusiasm was matched with a torrent of comments online.

The Model 3 is "the final step in the master plan, which is a mass-market, affordable car," Tesla's chief executive, Elon Musk, said at the unveiling. "It was only possible to do after going through the prior steps. …

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