Newspaper article Sarasota Herald Tribune

Billabong Opens Its First Store in Area

Newspaper article Sarasota Herald Tribune

Billabong Opens Its First Store in Area

Article excerpt

ELLENTON OUTLETS

MANATEE COUNTY -- Billabong has opened a store at Ellenton Premium Outlets, its first in Southwest Florida.

The Australia-based chain has moved into a 2,400-square-foot space near Calvin Klein at the outlet center just north of U.S. 301 at Interstate 75. The retailer carries a variety of men's and women's clothing as well as swimwear and accessories. Billabong was founded in 1973 as a surfboard company and expanded into skate, snow and wake products in the 1990s.

This is the company's first branded retail space on Florida's Gulf Coast -- only the fourth in Florida -- although Billabong's products have been available locally at Shore on St. Armands Circle, Swim World Inc. at 5250 S. McIntosh Rd. and a few other sports- related shops in the area. …

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