Newspaper article The Record (Bergen County, NJ)

Paramus Gets the Simple Greek

Newspaper article The Record (Bergen County, NJ)

Paramus Gets the Simple Greek

Article excerpt

Reality show star and business entrepreneur Marcus Lemonis' new venture, The Simple Greek fast casual restaurant concept, has plans to open franchise locations in 20 new markets, including Paramus, the company said Tuesday.

Joseph Amodio, director of franchise development for The Simple Greek and Marcus Lemonis brands, said in a telephone interview that the restaurant chain has a franchise partner lined up for Paramus and North Jersey, but has not yet secured a location for a restaurant. The franchisee does not wish to be identified until it is time to announce a location, Amodio said. He said Paramus is the company's first choice, but it could be elsewhere if they don't find space in the borough.

The Simple Greek applies a Chipotle-style, assembly-line, build- your-own-meal approach to gyros and other Greek specialties. …

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