Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Fred Hayman, 'Godfather of Rodeo Drive'

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Fred Hayman, 'Godfather of Rodeo Drive'

Article excerpt

Fred Hayman, the dapper entrepreneur whose vision transformed a nondescript Southern California street into one of the world's pre- eminent fashion districts, earning him the sobriquet "Godfather of Rodeo Drive," has died at age 90.

Mr. Hayman died Thursday at his home in Malibu, longtime family friend Katy Sweet said.

He had been a successful Beverly Hills hotelier when he and partners opened the luxury clothing boutique Giorgio Beverly Hills on Rodeo Drive in 1964. At the time, the street's businesses included a gas station, hardware store and grocery store.

He quickly upped the neighborhood's style and sophistication, employing a vintage Rolls-Royce to shuttle well-heeled customers to the boutique. Its clientele included movers and shakers from politics and entertainment he had met during his time running Los Angeles' Ambassador Hotel and supervising banquet facilities at the Beverly Hilton Hotel. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.