Newspaper article International New York Times

Seller Accepts Asahi's Offer for Peroni and Grolsch

Newspaper article International New York Times

Seller Accepts Asahi's Offer for Peroni and Grolsch

Article excerpt

Anheuser-Busch has moved to sell some assets as it seeks to ease regulatory concerns about its merger with SABMiller.

Anheuser-Busch InBev said on Tuesday that it had accepted an offer by Asahi Group Holdings of Japan to buy the beer brands Peroni and Grolsch, as well as certain European operations of SABMiller, for 2.6 billion euros.

The companies said in February that Asahi had made a binding offer, worth about $2.9 billion, for the brands. It is part of a push by Anheuser-Busch InBev to sell some assets as it seeks to ease regulatory concerns about its more than $100 billion merger with SABMiller, which owns the Peroni and Grolsch brands. The combination of SABMiller and Anheuser-Busch would create a beer industry giant that would have annual revenue of about $64 billion and would account for about 30 percent of global beer sales. …

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