Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Plum Launches Initiativeto Market Itself New Purple Logo Making Its Debut

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Plum Launches Initiativeto Market Itself New Purple Logo Making Its Debut

Article excerpt

Seeking to create an identity for itself, Plum is rolling out a marketing initiative aimed at distinguishing the Pittsburgh suburb as an attractive place to live or run a business.

The initiative is attracting attention, with the borough releasing a new logo it paid to have designed that is purple, contains an illustration of a plum, and reads, "OneGreatBigSmallBoro."

The borough has taken a somewhat informal approach to publicizing the logo, posting messages and pictures on social media as a way to "let people take it in for what it's worth," borough manager Michael Thomas said.

"We've been getting it out there," he said.

The marketing initiative is seen as a way to spur economic growth by attracting new commercial and residential development in addition to retaining the borough's population.

The initiative is being financed with about $25,000 that council voted to set aside earlier this year. So far, the borough has spent no more than $15,000, Mr. Thomas said.

The new logo, which will not replace the borough's centuries-old municipal seal, is expected to become ubiquitous, appearing on advertisements, brochures and welcome signs. At a festival last month, officials passed out drawstring bags and poker chips bearing the logo to those who signed up for the borough newsletter or "liked" its Facebook page.

Plum also plans to sell merchandise - coffee mugs, pens, T-shirts - on its website, and its personnel are wearing new garb, including purple polo shirts. "I happen to be wearing one of the shirts today," Mr. Thomas said.

But not everyone has expressed approval of the borough's promotional efforts.

In response to a picture of a new welcome sign bearing the logo that was posted on a Facebook page created by borough residents, one commenter lampooned its tagline, saying it "makes no sense at all."

Another post was a little less blunt but still pejorative: "It might make sense to Plum people, but I doubt it does to anyone else! …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.