Newspaper article St Louis Post-Dispatch (MO)

Aisha Sultan: Parent-Designed Apps to Make Parenting Easier

Newspaper article St Louis Post-Dispatch (MO)

Aisha Sultan: Parent-Designed Apps to Make Parenting Easier

Article excerpt

When it comes to modern parenting, mothers are the necessity of invention.

There is an avalanche of smartphone apps created by parents designed to make child-rearing easier, more efficient or more fun.

Out of the 2 million apps available in the leading app stores, thousands target the demographic of busy parents, especially moms, who make many of the household purchasing decisions.

Some of the more interesting ones are also created by moms who run into a parenting challenge they want to solve for themselves.

"Ignore No More" is an app created by a Texas mom who was tired of her teen ignoring her texts and calls. She developed an app that remotely shuts down a child's phone until he or she calls the parent for a passcode to unlock it. Another mom created "ParentBlocked," which allows parents to block a teen's smartphone texting capabilities while they are driving.

Three St. Louis-area moms recently took on the proliferation of expensive extracurricular activities for children. Many parents are familiar with the frustration that arises when a child who expresses great enthusiasm for a sport or activity loses interest before the season or semester has ended. These three moms are launching a site and app next month that allows children to try a variety of activities and lessons in the St. Louis-area for a flat $99 fee per month.

The idea surfaced when they reconnected at a mutual friend's birthday party in Miami Beach last year. They were all working moms who were at pivotal points in their corporate careers and looking to make a change. They came back from the trip and formed a company a month later. They developed, a way to make scheduling kids activities easier and cheaper overall.

A child can take classes or lessons from about 40 different local providers without having to make a months-long commitment to any of them. …

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