Newspaper article St Louis Post-Dispatch (MO)

Made in St. Louis: Designer Prefers Unexpected Luxe Bohemian Style

Newspaper article St Louis Post-Dispatch (MO)

Made in St. Louis: Designer Prefers Unexpected Luxe Bohemian Style

Article excerpt

SAHGOL BY ELLE M.

Designer * Latonja Monique Flowers

Home * Riverview

Family * Husband Ralph, married 25 years; daughter Erinn, 23

What she makes * "Bohemian minimalistic chic" jewelry and leather bags embellished with gemstones, wood, sterling silver and brass. Handbags range in price from $60 to $250 and jewelry ranges from $15 for a simple rings to $200 for a bespoke pieces with an African spirit quartz or other semiprecious gems.

How to buy * Sahgol.com

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What's in the name * "I really like language and different languages, and 'Sahgol' is related to my love of language and connected to my faith as a Christian believer. I wanted something that also meshed well with my design aesthetic," Flowers said of the Hebrew word for purple. She said that "I don't really call myself a Christian, but I do follow the teachings of Y'shua (Jesus) ... in ancient times scripture tells of a lady whose name was Lydia, she was a business woman and she sold purple linen. Purple was a very expensive fabric in those times because to obtain it you had to extract ink from sea animals and then dye the fabric, mainly royals wore this color. Being that Lydia was a very wise business woman who took care of her household, her story inspires me ... so I took the word purple from the idea of her selling purple linens."

Before jewelry * She started designing her own line in 2008 as she considered closing the store she'd opened in St. Louis Mills mall selling jewelry and T-shirts designed by others. "We closed in 2008, but I wanted to start a business that I could take with me, something sustainable no matter where I lived," Flowers said.

Always an entrepreneur * Flowers has an accounting degree from Kee business college in Portsmouth, Va., and says that she always planned to have a business of her own, but she had no idea it would be jewelry design. …

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