Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Duquesne Brewing to Roll out More Paterno Cans

Newspaper article Pittsburgh Post-Gazette (Pittsburgh, PA)

Duquesne Brewing to Roll out More Paterno Cans

Article excerpt

An idea to market 12-packs of beer honoring Penn State University's legendary football coach spawned sales last year of more than 1.4 million cans, its originator said.

This year's soft launch of a follow-up edition sold out among wholesalers three days after it was announced.

So a local brewing company Thursday said it will have additional supplies of the second can in its Joe Paterno Legacy Series, after the initial batch for 2016 sold 14,000 12-packs in three days.

Duquesne Brewing Co. said the 12-ounce cans will contain its 96-calorie light beer.

The can's artwork has in mind the 50th anniversary of Mr. Paterno's first game as head coach of the Nittany Lions, the company said. The beer will be available for a limited time this football season. …

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