Newspaper article International New York Times

Shh. It's Naptime at Ikea in China

Newspaper article International New York Times

Shh. It's Naptime at Ikea in China

Article excerpt

At Ikea's 21 stores in China, shoppers have no qualms about going to sleep on the display furniture.

When browsing through coffee tables, kitchen cabinets and dessert plates becomes too exhausting at an Ikea store in China, feel free to pass out under a deliciously cozy Flong duvet or across a Stora loft bed -- right in the showroom.

You will be in good company.

At Ikea's 21 stores across China, customers (and those simply looking for some climate-controlled shut-eye) have no qualms about getting comfortable on the display furniture. The madding crowd or a stranger already slumbering in the same bed is, the Chinese will tell you, no obstacle to a good nap.

The Chinese ability to sleep wherever, whenever, is something of a national pastime. Citizens can be found dozing off, sometimes in bizarre contortions, in supermarkets, on playground equipment, on the backs of mopeds, under parked vehicles and on Ikea display beds. …

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