Newspaper article Sarasota Herald Tribune

Fabletics Opens at Mall at University Town Center

Newspaper article Sarasota Herald Tribune

Fabletics Opens at Mall at University Town Center

Article excerpt

RETAIL MOVES

UNIVERSITY PARK -- Kate Hudson's athleticwear line, Fabletics, has opened its first Florida location at the Mall at University Town Center.

The store, which launched quietly this weekend, sells a variety of yoga, running and gym gear. Hudson, an actress and fitness enthusiast, launched the El Segundo, California-based athletic brand in October 2013 with an online presence. Fabletics opened its first retail stores in 2015 and the company now has 16 others scattered throughout the United States. The Sarasota store is on the first floor of the mall near the Saks Fifth Avenue anchor.

Fabletics sells stylish and high-quality gear at an accessible price point. The athleticwear is designed to absorb sweat so fitness enthusiasts can

transition easily from their workout back into their normal routine. Most items are priced below $50. …

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