Newspaper article Charleston Gazette Mail

THE FOOD GUY ; on the Market Mixer and Charleston Seafood Week

Newspaper article Charleston Gazette Mail

THE FOOD GUY ; on the Market Mixer and Charleston Seafood Week

Article excerpt

Years ago, the car rental company Avis made waves in the advertising world by launching a new marketing campaign proudly boasting the fact that they were, um, not the best. They realized Hertz was the runaway leader in their space, so they didn't shy away from that. They used it. Their slogan? "Because we're number two, we try harder.

That simple claim was clearly meant to position themselves as the scrappy runner-up who'd keep striving to land at the top. Those of us helping plan and promote Capital Market's upcoming Market Mixer know just how Avis feels.

You see, there is this woman who, year after year, sells more event tickets than anyone else. Probably more than the rest of us combined. I'd never call her out publicly here (Kristen Harrison) because she's really a dear friend of mine. So let's just say this unnamed woman (Kristen Harrison) is a real selling machine. A retail beast.

Since the rest of us pale by comparison, we have to try harder. Which leads me to this week's selfish, desperate, juvenile plan to use this platform to kick her ever lovin' tush.

It's my first year as a volunteer and I want to sell more tickets than her. In a big, bad way. But I can't do it without you, so please help me, you know, crush her little dreams.

This year's event, from 6-8 p.m. on Wednesday, Oct. 5, will once again feature an evening of great wines, craft beer, delicious food and live music in a lively market atmosphere. It's always a great time (and usually a sellout) so please join me for the festivities by buying your tickets today - from me!

Simply visit www.capitolmarket.net and enter coupon code "KEITH to secure yours. Use my last name and they'll avoid the online processing fee. And maybe, just maybe, you'll help boost me over the edge.

And don't worry, Kristen. I know coming in second Hertz, but next year you'll get to try harder. …

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