Newspaper article Manchester Evening News

Bookmaker Betfred Signs Up as New Sponsor of Super League ; Rugby League

Newspaper article Manchester Evening News

Bookmaker Betfred Signs Up as New Sponsor of Super League ; Rugby League

Article excerpt

SUPER League has a new backer with Betfred becoming the title partner of Rugby League's elite club competition for the next three years.

The company will have naming rights to the Betfred Super League in their 50th year of trading.

Super League chief executive Nigel Wood said: "Betfred is a well- recognised household name and I am delighted to welcome them to the sport as the new title sponsors of the Betfred Super League.

"Building on increased financial investment from the previous title sponsor, Betfred is the latest major company to recognise the advantages of associating their brand with Rugby League and shows the strength of our sport in the commercial market.

"I'm sure this new exciting partnership will bring great benefits to both parties. …

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