Newspaper article Charleston Gazette Mail

Village Heirlooms Triples Size of Amish Furniture Showroom in Hurricane

Newspaper article Charleston Gazette Mail

Village Heirlooms Triples Size of Amish Furniture Showroom in Hurricane

Article excerpt

Village Heirlooms owner Rich Edwards believes his business is built to last -- much like the solid wood, Amish-made furniture they sell. "I realized that there is a trend away from the imported, cheaply made particle wood furniture, Edwards said. "It's all coming back to solid wood furniture. I want to be a part of that movement.

That's why Edwards has relocated and expanded the Hurricane- based business.

On Nov. 18, the new Village Heirlooms at 3469 Teays Valley Road opened its doors. Its furniture showroom is nearly 6,000 square feet, tripling the size of the old showroom. That also makes Village Heirlooms the largest dedicated showcase of Amish-made furniture in West Virginia.

The store features a wide variety of furniture and accessories for people to order, from dining and living room furniture to entertainment centers and bookcases.

Furniture can be bought almost anywhere, but Edwards says few outlets offer the quality and customization Village Heirlooms does by working with Amish artisans from central Ohio.

"Almost no furniture stores sell solid wood furniture anymore, which is the kind of furniture our grandparents bought years ago, he said. "You almost never saw particle wood furniture until the last generation.

Particle wood furniture is often sold by larger retailers as a cheaper alternative to solid wood furniture. However, it typically doesn't have as long of a shelf life.

This isn't his first venture into the Amish-made furniture business for Edwards, a Lincoln County native and lifelong entrepreneur. He has been the owner of The Amish Boutique, an online- only store that primarily sells outdoor Amish-made furniture, since January 2014.

"I've been starting businesses for 30 years, he said. "This is just my latest phase in entrepreneuring. I just became enamored with the quality and the craftsmanship of this type of furniture. It's like nothing I've ever seen.

Edwards wanted to expand outside of the online realm and have a local showroom of his own. He met with Village Heirlooms' original owner Norman Schrock, who was looking to sell the business. Edwards knew starting from scratch would be more difficult than simply buying an existing business. …

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