Newspaper article Sarasota Herald Tribune

First Watch Added 21 Restaurants in 2016

Newspaper article Sarasota Herald Tribune

First Watch Added 21 Restaurants in 2016

Article excerpt

RETAIL GROWTH

MANATEE COUNTY -- First Watch added 21 new restaurants to its daytime cafe empire last year and opened its first stores in the Dallas, Houston and Philadelphia markets, the company said Tuesday.

The Manatee County-based chain has a 33-year history in the breakfast, brunch and lunch business, and 2016 is the company's 32nd year of positive comparable restaurant sales growth, First Watch said.

"First Watch has never been stronger or more relevant," said Ken Pendery, the company's CEO, said in a news release. "Through our innovation efforts in the areas of menu and atmosphere, we fortified our core brand equity, further differentiated our concept and evolved in a way that is resonating with today's consumer. We strengthened our already segment-leading position, further widening the gap between us and our competitors."

The company also formed 10 new partnerships that will allow the chain to open 100 new restaurants and enter new markets in Louisiana, North Carolina, South Carolina and Texas. …

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