Newspaper article Sarasota Herald Tribune

Business Buzz

Newspaper article Sarasota Herald Tribune

Business Buzz

Article excerpt


Goodwill launches marketing campaign

With the help of its ambassadors -- community members who have made a commitment to share the mission of Goodwill -- and Goodwill team members, Goodwill Manasota has launched its 2017 "I Am Goodwill" marketing campaign.

The campaign videos and print materials feature local supporters affirming their support for and dedication to the organization. More than 100 local celebrity ambassadors appear in the campaign, from Goodwill executives to radio personalities, nonprofit executives and teen youth ambassadors. Goodwill also invites the public to submit their photos and reasons why they support the organization on social media and the organization's website.

To participate, and for a chance to have their story featured, community members are encouraged to submit photos and stories to or send via email to For social media posts, please use the hashtag #IAmGoodwill.

For more information on how you can help to change lives, visit Experiencegoodwill. …

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