Newspaper article THE JOURNAL RECORD

Tourism Panel Approves Ads, Road Show Program / for Next Spring

Newspaper article THE JOURNAL RECORD

Tourism Panel Approves Ads, Road Show Program / for Next Spring

Article excerpt

As an effort to attract more out-of-town visitors to Oklahoma City, the Oklahoma City Convention and Tourism Commission in a special meeting Thursday approved a spring regional advertising campaign and a road show promotion program, featuring live entertainment and a trade show event to publicize Oklahoma City.

The spring campaign package, according to Roy Kelsey, who heads the advertising activities for the Oklahoma City Convention and Tourism Bureau, was developed as an aggressive media blitz of newspaper, radio, television and outdoor billboards to promote the tourist attractions of Oklahoma City to smaller cities, mainly those within a short driving distance for a weekend's entertainment.

Target cities are Fort Smith, Wichita, Wichita Falls, Lawton, Enid and Ardmore.

The plan includes a six week advertising campaign conducted simultaneously in each of the target cities.

Kelsey said the overall cost for media advertisement, totaled with the production cost, would amount to $130,000.

Financing for the spring campaign was proposed in a "co-op plan," in which the Oklahoma City Convention and Tourism Bureau would put up $50,000 for partial media purchases and all the production requirements.

The remaining $80,000 for the project would be provided through participation by businesses and organizations which would like to be identified and tagged in the newspaper ads and radio and television spots.

Individual participations would be in the amounts of $10,000 and $5,000 and available on a first-come-first-serve basis.

"We have not had the dollars to do this before, but doing this through a cooperative program would enable us to have the campaign," Kathleen Marks, executive director of the convention and tourism bureau, said.

In addition, the commission approved plans for a "USO/road show" to promote the city to outlying communities, particularily those which have a military base. …

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