Newspaper article THE JOURNAL RECORD

Bud Mathis Nominated for Furniture Dealer of Year / $3 Million Sales in First Year

Newspaper article THE JOURNAL RECORD

Bud Mathis Nominated for Furniture Dealer of Year / $3 Million Sales in First Year

Article excerpt

Bud Mathis was only 33 years old when he "retired" from the furniture business back in 1966.

He kept the 40,000-square foot building at 301 S. Western Ave. and sold his share of the original Mathis Bros. furniture store to his brother, Don, and moved to Phoenix.

"All I did was wear out fishing rigs and raise my three daughters (Sherrie, Debbie and Anita) for about 10 to 12 years," said Mathis. "After Mathis Bros. moved out in 1976, I came back and leased the building to two or three furniture firms, but none was successful."

However, Bud Mathis was convinced his building was a major asset, with convenient access to Int. Hwy. 40 only a block-and-a-half away. So, in November 1985, "after getting tired of going to the courthouse," he opened Bud Mathis Furniture with a $100,000 renovation of that building.

After more than $3 million in sales in his first year, Bud Mathis has been nominated for the Furniture Dealer of the Year Award by the Southwestern Home Furnishing Association. He is one of four dealers nominated, with the other three in Texas.

It is significant that Bud Mathis was the only Oklahoma dealer nominated. He has succeeded despite reports that about 60 furniture dealerships across the state have closed in Oklahoma's down economy this year.

The award will be presented Jan. 11 at the Southwest Home Furnishing Show in Dallas.

Beyond that, Mathis has contributed to the start of another successful business in Oklahoma this year. He owns four acres with the building at the intersection of Reno, Western and Exchange avenues. So he sold 1.2 acres to Ken knight, who opened a Burger King franchise store there last February.

"That has become the No. 1 volume Burger King store in the Oklahoma City metropolitan area," said Mathis. "Not only that, but in doing the research on that store, we found out that the McDonald's Restaurant at Western and Sheridan avenues was the No. 1 McDonald's in the city."

All this goes back, he said, to old fashioned principles.

"Quality merchandise at a competitive price with good personal service can be sold," he said, "if there is business out there. It's the same with clothing stores, car dealers and restaurants as well as the furniture business.

"People will wait in line to get into a restaurant with good food, a good price and good service while other restaurants go broke with no business."

The ability of Mathis to compete with much larger furniture operations in price stems, of course, from low overhead. He has owned the building for nearly 25 years, and he can operate the 40,000-square foot building with about 15 employees, far less than some larger stores. …

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