Newspaper article THE JOURNAL RECORD

Okc, Tulsa Testing Sites for Burger King/burger Bundles

Newspaper article THE JOURNAL RECORD

Okc, Tulsa Testing Sites for Burger King/burger Bundles

Article excerpt

Oklahoma City and Tulsa have been chosen as one of 14 areas to test market a new size of hamburger by Burger King, it was reported Friday.

The market testing began Dec. 5 in about a dozen franchised resturants in Oklahoma City.

Called Burger Bundles, the new product will be miniature hamburgers packaged either three or six to a package, Burger King said. The small-fry sandwich will contain a one-ounce meat patty on a two-ounce bun garnished with ketchup and pickle.

Officials of two companies which own Burger King franchises in the metropolitan area said they are enthused about the new item.

"This will give us an opening to the particular market which we have never been able to reach before," said Ken Knight owner of Alaco Foods Co., which operates five restaurants. "A lot of people, for instance those with two or three small children, want a small hamburger with very little on it.

"This will give us that item."

Virginia Burns, marketing director for Midwestern Restaurant Corp., feels it will also appeal to teen-agers.

"We have been selling a lot of them to students from Moore High School," she said. "Students don't want lettuce and tomatoe on a hamburger, all they want is meat and a bun."

Although the burger bundle will be offered as three hamburgers garnished with pickle and ketchup, the item will not deviate from the "Have it your way," slogan of the chain. …

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