Newspaper article THE JOURNAL RECORD

Apple Introduces Two New Macintoshes to Battle Ibm

Newspaper article THE JOURNAL RECORD

Apple Introduces Two New Macintoshes to Battle Ibm

Article excerpt

LOS ANGELES (AP) - In a glitzy show, Apple Computer Inc. on Monday debuted a new generation of computers it hopes will take a bigger bite out of the corporate market dominated by International Business Machines Corp.

The two new machines - the Macintosh II and Macintosh SE - are the first sold by Apple that will be able to run programs written for IBM-type personal computers.

Apple has had difficulty interesting corporations and government in its machines because they were not compatible with IBM and lacked ``slots'' to plug in special features.

``Apple's been a hot company lately, and despite some drawbacks, these products could make it a supernova,'' said Stewart Alsop, publisher of PC Letter, a trade publication.

Tim Bajarin, an analyst with Creative Strategies Research International in Santa Clara, agreed.

``This represents a new era for them,'' Bajarin said. ``The (IBM) PC compatibility and the larger box makes it a more viable product for the corporate market.''

Speculation about the new machines in the past week pushed Apple's price up by 11 percent to $70 per share. It reached its nadir of $15 per share in late 1985 amid losses, layoffs and a management reorganization that resulted in the departure of the company's co-founder, Steven Jobs.

``The big message is that the beginning of the second generation of the personal computer industry has begun,'' said Apple Chairman John Sculley. ``Anyone who is a survivor, I think, is feeling very positive.''

Compaq Computer Corp. last year led a wave of companies introducing PCs based on Intel Corp.'s hot 80386 microprocessor, and industry leader IBM is expected to join in soon. …

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