A $1.76 million contract with Teleflora, the largest privately owned
flowers-by-wire service in the world, has been awarded to Electronic
Dictation Systems of Oklahoma City to provide hardware for the latest
innovation in compact disc technology, according to Jim Mills,
Electronic Dictation Systems president.
The machinery which Electronic Dictation Systems will provide is
for the operation of laser discs, known as CD ROMs - which stands
for "Compact Disc Read-Only Memory."
CD ROMs have an enormous memory of approximately 550 megabytes,
a capacity equal to the contents of about 2,000 novels, and are made
of a material that is virtually indestructible, said Mills.
The Los Angeles-based Teleflora decided the CD ROM system was
the most effective system to meet their particular needs, said
Mills. However, the problem was finding a firm which could mass
produce and install the hardware to run the CD ROMs.
"The problem for people like Teleflora was that they had the
software but couldn't get the discs pressed," said Mills. "We have
been on the leading edge of the technology, and we had the hardware
that they needed."
Teleflora had been negotiating with major suppliers of computer
hardware for more than a year, while at the same time Electronic
Dictation Systems began exclusively marketing an Oklahoma-designed
and manufactured computer under the trade name of Competitive Edge.
Sales of this personal computer accounted for approximately half
of the company's $3.6 million in gross revenues after only eight
months on the market.
"With a few minor modifications," said Mills, "I knew
Competitive Edge would be the machine Teleflora was looking for. We
only had four days to build the prototype before Teleflora's people
arrived in Oklahoma. The software worked correctly the first time
and has worked consistently ever since."
Teleflora is the first company to put CD ROM technology into
general business usage. There are 18,000 florists who subscribe to
the system, and Electronic Dictation Systems has contracted to
install systems for 1,000 subscribers across the country by Mother's
The first units are to be installed and operational by the
middle of this month.
The $1.76 million amount is the total of three contracts
Electronic Data Systems has with Teleflora for the hardware, for
delivery and installation and for maintenance of the hardware. …